Internet Marketing: Identify Under-Performing Web Pages

This page provides charts that identify possible poor page behaviour. Poor page behaviour is simply that an entry page is not getting the desired conversion ratio when compared with the performance of other entry pages.

Once pages are identified as under performing go to the Tuning web page performance for increased conversions section for information on improving and tracking the page performance.

The top 20 entry pages are show together with the conversion count and conversion ratios.

This graph tells you where to concentrate your attention. Ideally your highest traffic pages should have the highest number of conversions. The shape of the graph of conversions (green) should follow the same pattern as that for entry sessions (blue), that is each higher entry should be less. If it is not then a web page is not performing adequately.

Also, initially the top five traffic pages should be selected for content tuning. By content tuning we mean trying differently structured and worded pages and increasing their effectiveness at gaining conversions. There is a complete section on web page content tuning measurement and tracking. Once this has been done you will also have minimum conversion ratio targets for all pages.

In the following section select a page to see its behaviour.

Select Web Page:

Select a page to drilldown into the page's behaviour

Other Web Page Dynamics Links

Web Site Traffic and Conversion Ratio Improvement.

Increase search engine traffic and sales including Pay-per-Click opportunities.
Manage under-performing search engine keyword traffic.
Identify under-performing web pages for tuning candidates.
Tuning web page performance for increased conversions .
Monitor Pay-per-Click and other programs - coming soon.

Internet Marketing Web Site Dynamics Home Page.

Sales Contacts

Contact our sales staff if you would like further information on how you can improve the effectiveness of your web site.

CyWarp's Web Site Dynamics is a customized solution that can be especially tailored for each web site. Only a limited number of places are available each month. Book your place now.

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