<%@ Language=VBScript %> Internet Marketing: Traffic Overview

Internet Marketing: Traffic Overview

This page is designed to provide a high level overview of the web site operation. There are likely to be things on this page that get your attention. Other pages can be used for a drill down analysis when seeking further detail.

Each graph is customized to the needs of the site in question though there are many graphs that are likely to be common to all sites.

This graph shows the weekly visitors or browser sessions. The bottom axis is week no in the year. There are no artifial inflators of sessions (search engine traffic etc). The count represents real visitors to the web site.

The traffic pattern shows Pay-Per-Click search engines being used up until week 20/03 after which these were being turned off. Weeks 26 to 28 were partial recording only with Active Tracking turned off while it under went an upgrade. From week 29 a search engine optimisation program commenced.

Additionally from week 29/03 the conversion count per week is shown in green. The overlayed red line shows the amount of traffic from repeat visits.

This graph shows the traffic from all referrers.

Search engine traffic ultimately depends on the ranking you have in the search engine for specific phrases. This graph shows the top 20 search phrases that are generating the traffic together with their conversion ratio and conversion count.

Low conversion ratios for keywords indicates either a search hit being gained on inappropriate keywords or something wrong with the target page.

The keyword phrases used are converted to lower case, numbers without periods are stripped, single character words such as 'a' are removed and the words are then sorted into alphabetic order. Thus 'A Slide Show Maker' is converted to 'maker show slide'. It is done to normalize the keywords so that they can be grouped and counted.

The top 20 entry pages are show together with conversion ratios (scaled x 10) and conversion count. Ideally your highest traffic pages should have the highest conversion ratio.

The page photoalbumdownload.htm has a comparably high conversion ratio. It is the main software download page and has probably been book-marked by CyPics users and could be expected to have a high conversion ratio.

The Conversion Analysis, Web Page Performance, Search Engine Traffic and Search Engine Keywords all have more information on conversions and conversion ratios.

This is a lost opportunity count. It is the count of sessions that exit from specific pages where no objective has been met in the session.

These are the top ten pages where most time is spent. Average time per page is shown in seconds.

These are the top ten pages where the least time is spent. Average time per page is shown in seconds.

This graph is by day for the last 30 days and shows the average number of pages viewed by site visitors.

Other Web Page Dynamics Links

General Information.

Traffic Analysis- High level overview page showing traffic patterns.
Conversion Analysis - High level overview of objective conversion patterns.
Search Engine Optimization - Progress on a set of keywords and search engines.
Web Page Performance - Drilldown into individual web page operation.
Search Engine Traffic - Drilldown into individual search engine patterns.
Search Engine Keywords - See how effective individual keywords are.
Browser information - See browser types and languages.

Internet Marketing Web Site Dynamics Home Page.

Conversions and Conversion Ratios

On the graphs shown here these are measured against the entry page or entry keyword. It shows as success if on that page or any subsequent page in the session the desired action is undertaken.

What you can graph

You can graph pretty well anything that may be of interest to you. You can also tailor the queries to relate to your specific site.

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