Internet Marketing - Technical Details

Web Site Dynamics

Active tracking
Measuring real people interaction
- conversions
- web page versions
- keywords
- search engines
- browsers
Database enabled
Real time reporting
Fully customizable

Key Points

Accurate
Real Time
Flexible

Tracking Implementation

The browser utilizes javascript and the server active server pages.

Graphics Implementation

The graphics implementation uses browser based graphing so that there are no third party custom components required on the web server. The graphs area rendered using the Microsoft Office Web Components which are XML driven. The application cache's the graph XML on the server for performance.

To view the graphs you need a browser that can run Active-X components (Internet Explorer).

Server Side Databases

Currently MS Access or SQL Server databases.

Graph Definitions

Web forms based definition using SQL statements for the series extraction. To see a graph definition click here.

Graphs may also be assigned help text in which case the graph includes the help icon which when clicked opens a help window. For authorized graph updaters shows the graph maintenance page for the current graph.

Other Web Page Dynamics Links

Web Site Traffic and Conversion Ratio Improvement.

Increase search engine traffic and sales including Pay-per-Click opportunities.
Manage under-performing search engine keyword traffic.
Identify under-performing web pages for tuning candidates.
Tuning web page performance for increased conversions .
Monitor Pay-per-Click and other programs - coming soon.

General Information.

Traffic Analysis- High level overview page showing traffic patterns.
Conversion Analysis - High level overview of objective conversion patterns.
Search Engine Optimization - Progress on a set of keywords and search engines.
Web Page Performance - Drilldown into individual web page operation.
Search Engine Traffic - Drilldown into individual search engine patterns.
Search Engine Keywords - See how effective individual keywords are.
Browser information - See browser types and languages.

Internet Marketing Web Site Dynamics Home Page.

Sales Contacts

Contact our sales staff if you would like further information on how you can improve the effectiveness of your web site.

CyWarp's Web Site Dynamics is a customized solution that can be especially tailored for each web site. Only a limited number of places are available each month. Book your place now.

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