Internet Marketing: Search Engine Optimization

The above graph shows the traffic from the targeted search engines for the optimization program. In the graph above search engine optimization starts from week 30/31.

Together with the sessions are shown the conversion ratios (scaled up 10 times) and the conversion count.

Reductions in Sessions, Conversion Ratio or Conversions would indicate a problem that requires analysis and rectification.

This stacked area graph shows the contribution that each of the targeted search engines has made to the overall traffic. Note that Google is scaled to 25% of actual values so as not to overpower the graph.

Search engine traffic ultimately depends on the ranking you have in the search engine for specific phrases. This graph shows the top 20 search phrases that are generating the traffic from the targeted search engines together with their conversion ratio and conversion count.

Low conversion ratios for keywords indicates either a search hit being gained on inappropriate keywords or something wrong with the target page.

The keyword phrases used are converted to lower case, numbers without periods are stripped, single character words such as 'a' are removed and the words are then sorted into alphabetic order. Thus 'A Slide Show Maker' is converted to 'maker show slide'. It is done to normalize the keywords so that they can be grouped and counted.

The top 20 entry pages are show together with conversion ratios (scaled x 10) and conversion count.

This graph tells you where to concentrate your attention. Ideally your highest traffic pages should have the highest conversion ratio.

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