Internet Marketing: Objective Conversion Patterns

The above graph shows the overall conversions by week. Provided traffic is increasing through search engine optimization or conversion ratios are being improved then you would expect this to increase as you improve your web site.

The above graph shows the conversion ratio, that is the percentage of total sessions that meet site objectives by week.

Unless you target high volume keywords for low conversion ratios you would expect this percentage to increase as you improve your web pages.

Search engine traffic for Google and its conversions are shown separately as the traffic for Google is much higher than the other referrers and makes the referrer graphs unintepretable.

The graph above shows which referrers provide the most conversions.

Many of the software download sites have high conversion ratios presumably because they are download sites and the people involved are looking for a product to download and try. They have already found the product entry on the download site and have followed it to the product page for more information,

Any high conversion ratios at the top are likely to be aberrations due to low session counts.

The above graph shows which referrers have the highest conversion ratios.

This graph shows the keywords that have the highest conversion count.

At the top of the graph are poorly performing keyword combinations which require action if they have a high session count.

At the bottom of the graph are existing keywords with traffic (and presumably search engine positioning) that could have further search engine optimization to improve exising positioning and increase traffic and conversions.

The graph above shows the keywords that have the highest conversion ratio.

Again at the top of the graph are poorly performing keyword combinations (see the next graph). At the bottom of the graph are the best performing keywords. Further search engine page optimization for these keywords will increase traffic and conversions.

To find out which pages are involved select the keyword on the keyword drilldown page .

This graph shows the poorest performing keywords. Each keyword combination with significant sessions should be looked at to see if it is relevant and specific for the product or services being offered.

For appropriate keyword combinations go to the keyword drilldown page and examine which pages and search engines are involved and whether there are any opportunities for improvement.

This graph shows pages with the highest conversion count over the last 30 days.

Most pages are listed in the same order as their session count. If there are pages obviously out of sequence then go to the page drilldown analysis to see further what is happening with these pages and what can be done.

This graph shows highest conversion ratios by page.

Pages with high session counts that are not down the bottom are potential bad performers. The more specific the page the worse the potential performance.

Use page drilldown to see what is really happening. Is the page bad on all keywords or just some? Analyze what can be done.

This graph shows the pages with the lowest conversion ratios at the bottom.

Pages with high session counts are poor performers. The more specific the page the worse the potential performance.

Use page drilldown to see what is really happening. Is the page bad on all keywords or just some? Analyze what improvements are possible.